Privacy Policy
“Personal Information” is information that identifies you as an individual or relates to an identifiable individual. We may collect Personal Information including:
Name
Age
Postal and email address
Telephone number
Gender identity
Ethnicity and primary language
Veteran status
Current occupation
Level of completed education
IP address
Physical location, which may be derived from your IP address or mobile device
Financial information (e.g., mortgage loan balance), when you choose to share it with us
Your real estate buying/selling interests, when you choose to share them with us
Your mobile device’s contacts, photos, and location, when you choose to share them with us
Photos
Your account log-in information for third-party websites, services, or applications, like Facebook and Google, when you choose to link these accounts to Be Realty Websites.
Your realtor license number
COLLECTION OF PERSONAL INFORMATION
We and our service providers collect Personal Information in a variety of ways, including:
Through the Services
We collect Personal Information through the Services, for example, when you fill out a user profile when using our Services, register an account to access the Services, request a market analysis of your home, or contact us by telephone.
From Other Sources
We receive your Personal Information from other sources, for example:
publicly available databases;
joint marketing partners, when they share the information with us.
We need to collect Personal Information in order to provide the requested Services to you. If you do not provide the information requested, we may not be able to provide the Services.
USE OF PERSONAL INFORMATION
We and our service providers use Personal Information for legitimate business purposes including:
Providing the functionality of the Services and fulfilling your requests.
To provide the Services’ functionality to you, such as arranging access to your registered account and providing you with related user support services.
To respond to your inquiries and fulfill your requests, when you contact us via one of our online contact forms or otherwise, for example, when you send us questions or comments, or when you request other information about our Services.
To send administrative information to you, such as changes to our terms, conditions and policies.
To allow you to send messages to another person through the Services if you choose to do so.
We will engage in these activities to manage our contractual relationship with you and/or to comply with a legal obligation.
Providing you with marketing materials and facilitating social sharing
To send you marketing related emails with information about our services, new products, and other news about our company.
To facilitate social sharing functionality that you choose to use.
We will engage in this activity with your consent or where we have a legitimate interest.
Analysis of Personal Information for business reporting and providing personalized services.
To analyze or predict our users’ preferences in order to prepare aggregated trend reports, so we can improve our Services.
To better understand your interests and preferences, so that we can personalize our interactions with you and provide you with information and/or offers tailored to your interests.
To better understand your preferences so that we can deliver content via our Services that we believe will be relevant and interesting to you.
We will provide personalized services based on our legitimate interests, and with your consent to the extent required by applicable law.
Allowing you to participate in sweepstakes, contests or other promotions.
We may offer you the opportunity to participate in a sweepstakes, contest or other promotion.
Some of these promotions have additional rules containing information about how we will use and disclose your Personal Information. Please read those additional rules before choosing to participate.
We use this information to manage our contractual relationship with you.
Aggregating and/or anonymizing Personal Information.
We may aggregate and/or anonymize Personal Information so that it will no longer be considered Personal Information. We do so to generate other data for our use, which we may use and disclose for any purpose, as it no longer identifies you or any other individual.
Accomplishing our business purposes.
For data analysis, for example, to improve the efficiency of our Services;
For audits, to verify that our internal processes function as intended and to address legal, regulatory or contractual requirements;
For fraud and security monitoring purposes, for example, to detect and prevent cyberattacks or attempts to commit identity theft;
For developing new products and services;
For enhancing, improving, or modifying our current products and services;
For identifying usage trends, for example, understanding which parts of our Services are of most interest to users;
For determining the effectiveness of our promotional campaigns, so that we can adapt our campaigns to the needs and interests of our users; and
For operating and expanding our business activities, for example, understanding which parts of our Services are of most interest to our users so we can focus our energies on meeting our users’ interests.
We engage in these activities to manage our contractual relationship with you, to comply with a legal obligation, and/or based on our legitimate interests.
DISCLOSURE OF PERSONAL INFORMATION
We disclose Personal Information:
To our affiliates for the purposes described in this Privacy Policy.
To our third-party service providers, to facilitate services they provide to us.
These can include providers of services such as data analysis, payment processing, order fulfillment, information technology and related infrastructure provision, user support service, email delivery, auditing, and other services.
To our agents, brokers, and market centers where you have requested such sharing or inquired about a property.
To third party sponsors of sweepstakes, contests, and similar promotions.
To our third-party business partners.
We may share your Personal Information with selected third-party business partners for our partners’ own business purposes, including to enable them to send information about products and services that may be of interest to you, consistent with your choices. Please refer to “Choices and Access” below, for information about the choices we offer concerning such sharing.
By using the Services, you may elect to disclose Personal Information.
On message boards, chat, blogs, and other services to which you are able to post information and content. Please note that any information you post or disclose through these services will become public and may be available to other users and the general public.